Yoplus and 1942: A love story

In a recent Yoplus Yoplait advertisement (the girl seems to be doing yoga or something) that I have been seeing on TV, the background music is the same as the one from the song “Ek Ladki ko Dekha” from the Bollywood movie: 1942 – A love story.

If you play the song at http://www.youtube.com/watch?v=y88juKO48ZU, this is the part around 1:24; it is also repeated several times in the movie itself.

The URL for the ad is http://www.youtube.com/watch?v=lm_D8yitOMM (the tune that I am talking of is prominent at 11 s)

I wonder if it is a case of RD Burman lifting that part from some other tune, or Yoplait taking it from 1942!

4 thoughts on “Yoplus and 1942: A love story

  1. Haven’t you often wished you could just google that string of notes in your head and get rid of the bug? šŸ™‚

    I can’t get myself to rule out what you’re saying. For one, we’ve all known RD to have been uh, inspired before. And secondly, he has clearly been inspired with ‘his’ music for 1942 as well.

    Listen to the piece at 00:32 here (SD’s Pyaasa):

    And then RD’s 1942 at 00:50:


  2. G,

    Your observation is really nice. We have, several times, noticed music used by the music director in multiple films (e.g., as background music, etc.), you are pointing out at interludes!!! Too good!

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